5 Ways To Be Pet-Savvy & Money Smart This Holiday.

A version of this writing appears in MarketWatch’s Retirement Weekly.

puppy antlersThe stockings full of toys and treats, new collars, novelty costumes, sweaters, holiday photographs and personalized tree decorations.

The list can take a bite out of your holiday budget.

This year I polled 500 pet owners and discovered they’ll spend a record average $125 on their wet-nosed companions this holiday season. An increase of 13% over 2014. According to the American Pet Product Association, Americans spend in excess of $5 billion dollars annually on holiday gifts for pets.

I’m guilty of overspending. It’s not only my fur family that gets spoiled. Animals awaiting good homes in shelters benefit from my generosity, too.

It’s easy to get carried away as spending on our pets generates feelings of well-being.

I discovered ways to be in greater control and exercise money smarts this season and yet still fulfill my need to pamper and delight.

Here are some money-savvy ways to collar your pet spending for the holidays.

Random Thoughts:

Upgrade food and treats to reduce long-term pet care expenses. Don’t skimp on the quality of food and treats to save money. Here’s why – Pet healthcare costs are increasing at a rapid rate. For those I counsel, roughly 11 percent a year.

Nutrition-dense, high-quality foods may keep your pet healthier for a longer period and help you minimize large medical bills later. Think of it as part of a preventative health regimen for your four-legged brethren.

Chemically-processed food is disruptive to pet health.  According to the International Boarding & Pet Services Association, better food provides an overall boost in the immune system and improved health over the long term with less stress on a pet’s organs. The cost of higher quality food over the life of a pet will be offset by lower veterinary bills and reduced risk of health issues that are a result of improper nutrition. Meat or meat meal should be the primary ingredients with minimal grains.

There are several ways to save on the cost of quality pet food and treats. The simplest way is to receive e-mail updates directly from the manufacturer. For example, www.merrickpetcare.com is a high-quality provider. They provide special offers and product updates for consumers who join their mailing list.

Shop online at www.petfooddirect.com for sale items on name brands and save at least 15% when you establish auto-ship on many high-quality varieties of food and treats.

Investigate pet insurance options as you shop for holiday deals. Years ago, I was against medical insurance for pets. Policies were expensive, choices were limited and not enough medical conditions were covered to justify the premiums.

My opinion has changed.

As healthcare expenses have skyrocketed, pet parents have become vulnerable to financial risks that come with major illnesses and emergencies, some that add up to thousands of dollars. Without insurance, an increasing number of people have had to make heartbreaking decisions when up against the potential financial impact of cost-prohibitive medical treatments that could have prolonged the lives of their pets.

The pet insurance industry has grown 13% every year since 2009. Most likely a result of the Great Recession as American families have limited ability to take on large pet-related health costs. It’s best today to mitigate risk through the use of insurance.

Search for a policy using www.petinsurancereview.com. The site has a helpful ‘compare pet insurance features’ grid which outlines reimbursement amounts (after deductibles), payout caps, deductible amounts, monthly costs, limits and items not covered.

Keep in mind – it costs more to insure dogs, pre-existing conditions will generally not be covered (so best to obtain coverage while your pet is healthy), you will pay a deductible and the most policies do not cover preventative maintenance like vaccines, heartworm prevention and annual checkups. The ones that do are not worth the higher premiums.

Monitor what you spend on holiday novelties and outfits. The cost of holiday-themed toys and cute outfits can dramatically eat into your budget. It’s not uncommon for pet parents to splurge on holiday-inspired garb without a second thought to price. Pet retailers will sell out of most of their inventory weeks or months ahead of the holiday. They rarely need to place the merchandise on sale which shows how passionate we are about dressing up our pets for the holidays.

Your best bet to save big bucks on holiday dress-up and goodies is to search deals online and purchase items post-holiday or off-season. I discovered the best clearance deals at www.doggieclothesline.com, www.baxterboo.com and www.petmountain.com.

Tis’ the season to avoid big veterinary bills. We have a tendency to overindulge during the holidays. Sweets (especially chocolate), turkey bones, adult holiday beverages and fatty, spicy leftovers may sound good, but they can cause health issues (some dangerous) for pets and unforeseen expenses for us. Seasonal plants and decorations accidently ingested can cause health issues, too.

Holiday safety tips are available at www.aspca.org. Just type in the word ‘holiday’ in the search box adjacent to the donation link.

And speaking of donations:

Consider a charitable gift to a pet-friendly organization. Whether it’s the ASPCA, a local animal shelter, or an organization that spay-neuters homeless dogs and cats like SNAP in Houston, a 501(c)(3) non-profit agency may make you eligible for a tax deduction.

Charitable contributions are deductible if you itemize. Generally, contributions can be deducted up to 50% of adjusted gross income for qualified public charities. Consult IRS publication 506, your tax advisor or ask a representative for the organization you wish to benefit.

Pets are family. Unfortunately, they’re also becoming luxuries for some households as costs to keep them healthy and happy continue to trend higher than the general rate of inflation.

A money-smart attitude will keep you out of the financial dog house year round.

cat holiday

My Mother Never Left The House. It’s Not The Same For You.

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Mom was prisoner in a tiny one-bedroom apartment.

She rarely left the house. She was afraid of the world. We were on welfare. It embarrassed the hell out of me.

I was sent out to buy the stuff we needed to survive in the 1970’s.

Tampons, beer, vodka.

tampons and beer

I’m sure I was sent out for food. All I remember was the embarrassment of waiting in a grocery line holding tampons and Old Milwaukee. Trying not to make eye contact.

Back then, when I was ten, the owners of the small stores knew us so I was given permission to purchase items that stole my childhood and emasculated me for a decade. I believe my mother granted “favors” to some of the shop owners based on the looks she got when we entered but I don’t have proof.

Mr. Mangini allowed me to pay for alcohol with food stamps.

Like he was doing me a big favor.

Moms today can’t afford to stay home. They don’t send their kids to liquor stores to stock up either. Well, some do. I know them.

Most don’t.

Childcare expenses can motivate people to drink.

Several facts about child care expenses will shock you; the costs weigh heavy on American households.

Child care is a major expense in family budgets, often exceeding the costs of housing, food and even college tuition.

For middle-class families, the cost of center-based child care is 15-30% of gross income. For a family of three living at the poverty level, annual center-based child care costs can take up nearly half of family income. The average cost of center-based daycare in the U.S. is $11,666 annually (or $972 a month), according to the National Association of Child Care Resource & Referral Agencies.

No wonder couples are waiting to have children.

bratty kid

The U.S. birth rate reached an all-time low in 2013 according to a report from the Centers for Disease Control.

Although the greatest economic recession since the Great Depression is considered history, for the majority of Americans the financial strain of underemployment, sub-par wage growth and over indebtedness remains a part of daily life.

Unfortunately, most of the burden of child-care costs fall on the family. There’s little public assistance available and the benefits are fragmented.

So what to do?

Random Thoughts:

Get a handle on offsite child-care costs for your household at least two years before having a child. The Child Care Aware Calculator allows families to examine their financial situation both with and without the cost of child care. Factors such as cost of child care, work related expenses, monthly bills, and savings or retirement contributions are all included in the calculator.

Families will be able to get an idea of their monthly budget and how child care will impact that budget.

Bolster savings, cut expenses. I’m not saying it’s easy, but if you need to come up with another $300-$500 a month for offsite child care, mind the gap early and investigate methods to save more cash now. Meet with a certified financial professional who can help you devise a strategy.

Investigate work-related benefits as soon as possible. For example, a Dependent Care FSA lets you use pretax dollars to pay for eligible expenses related to care for your child, disabled spouse, elderly parent, or other dependent who is physically or mentally incapable of self-care, so you can work, or if you’re married, for your spouse to work, look for work or attend school full time. It’s time to do homework and contact your employer’s human resource department to understand benefits available.
The annual dollar limit on employee contributions to employer-sponsored health care FSAs is $2,550 in 2015.

The annual limit for dependent care FSAs or dependent care assistance plans (DCAPs) remains at $5,000 for qualifying individuals and those who are married and file a joint return, and will remain at $2,500 for those who are married and file separate returns.

Maximize available tax credits. If your employer doesn’t offer a flexible spending account, you can take full advantage of the child care tax credit. This credit allows you to itemize up to $3,000 in expenses per child per year, up to a $6,000 annual cap per family.

Once you’ve itemized the expenses, you can take a percentage of that and apply the tax credit.

You can use an FSA and a tax credit, however, any FSA money is applied to the tax credit cap first. If you withdraw $5,000 from an FSA, you can then itemize only $1,000 for the child care tax credit.

The percentage of expenses a family can claim steadily decreases as income rises, until families with AGI of $43,000 or more reach the minimum claim rate of 20 percent, qualifying for a maximum potential credit of $1,200. The credit is worth between 20 percent and 35 percent of child care expenses, depending on your family’s income. Meet with a tax professional early on to determine if tax credit are available to you.

Explore whether it’s beneficial for one party to remain at home. Crunch numbers using the Stay-At-Home Calculator available at www.parents.com.

After considering monthly incomes, expenses, childcare expenses, monthly work expenses and other annual expenses including federal income taxes paid, perhaps it’s a financially good idea for one party to remain at home instead of paying for professional child care. You may be surprised.

There’s no doubt child-care costs, which increase at 7% a year are a financial burden.

Research suggests investing in child care is good for the economy. Children are an investment in the future prosperity of a country. Studies show that increased access to quality, affordable child care raises employee morale and company loyalty, and can even save businesses as much as $3 billion a year, according to Child Care Aware.

Forget having kids. Why bother? It’s expensive. They won’t take care of you when you get old.

They’ll live with you until they’re 35.

People who possess zero parental instinct no longer feel pressured to have children.

Thank god.

Please don’t feel obligated.

I think my mother did and turned me into a tampon delivery service.

Never send boys for feminine hygiene products.

It can damage them for life.

boys buying kotex